Dr. Luwen Yu is an Assistant Professor of Computational Media and Art (CMA) at the Hong Kong University of Science and Technology (Guangzhou) Information Hub. She has obtained a bachelor's degree (Industrial Design, 2013) and a master's degree (Design Theory, 2017) from Huazhong University of Science and Technology, and a doctorate degree (Colour Science and Design, 2021) from the University of Leeds, UK. She became a fellow of the Royal Society of Arts (FRSA) since 2022, and joined as a member of several research institutions such as the Design Research Society (DRS) etc.

Research focus on:

My research focuses on Colour Science and Design, Colour Psychology and Cognitive Behavioural. Currently, she is interested in Public Health, Human-Computer Interaction and Digital Media Arts. She focuses on optimising colour theory research methods, colour prediction and application, and colour cognition research. She has published nearly 20 publications in related fields, where she has been invited as a reviewer for many well-known international journals, such as Color Research & Application, Packaging Technology and Science etc.

I am delighted to extend a warm welcome to motivated PGRs (MA, MFA, MPhil and PhD) students, as well as Visiting Academic and Research Fellows, who are interested in the following areas of research. Please kindly send me an email (luwenyu@hkust-gz.edu.cn) should you find my research interests.

Colour Science and Design: Understanding the physical properties of colour, while design is the process of creating solutions to meet specific needs or solve problems. Together, these fields explore how colour can be used to enhance design and communication.

Colour Psychology and Cognitive Behavioural: Exploring how colours impact human emotions and behaviour, while cognitive behavioural research examines how thoughts, feelings, and actions are interconnected. Together, these fields explore the impact of colour on human cognition and behaviour, offering insights into how colour can be used to influence mood, perception, and decision-making.

Immersive and Transformative Experience Design (VR/AR/MR): This research area delves into the realms of avatar design, wellbeing applications, aversion therapy, wearable healthcare technology, the metaverse, and digital education. I am particularly interested in leveraging virtual, augmented, and mixed-reality technologies to create immersive and transformative experiences.

Data-Driven and Human-Centered Design of Service Design: This research approach entails incorporating data about people's behaviour and attitudes into the design process, enabling informed decision-making. While human-centred design focuses on understanding the needs and desires of the people who will use the service. Together, these approaches can create effective and user-friendly services that meet both business goals and user needs.

Research Awards (Best Papers):

Yu, Luwen, Stephen Westland, Zhenhong Li, Qianqian Pan, Meong Jin Shin, and Seahwa Won. "The role of individual colour preferences in consumer purchase decisions." Color Research & Application 43, no. 2 (2018): 258-267.

Yu, Luwen, Stephen Westland, Yun Chen, and Zhenhong Li. "Colour associations and consumer product‐colour purchase decisions." Color Research & Application 46, no. 5 (2021): 1119-1127.

Yu, L., Westland S., Cheung V. and Xia, G., 2021. Analysis of experiments to determine individual colour preference II. Proceedings of the International Colour Association (AIC) Congress 2021 Milan, pp. 885-889.

Xia, G., Henry, P., Queiroz, F., Westland, S. and Yu, L., 2021. Colour–cognitive performance interaction in Virtual Reality (VR). Proceedings of the International Colour Association (AIC) Congress 2021 Milan, pp.909-914.

Full publication lists:


Email: luwenyu@hkust-gz.edu.cn