Position: Assistant Professor /Associate Professor of Practice in Cinematic Arts

Email: daveyip@hkust-gz.edu.cn

Research Area (s): Cinematic Arts, Visual Communication, Interactive Storytelling

Dr. David Yip is a veteran in the field of creative industries and media education. He has more than 20 years of teaching and management experience in the field. He is currently an assistant professor and an associate professor of practice in computational media and art at HKUST (GZ) with joint appointment in HKUST. He is also the Director of the CMA Lab. David holds a Doctor of Education from the University of Bristol.

After graduating from the University of California, Berkeley and the School of Cinematic Arts of the University of Southern California, David joined the Hong Kong TV and film industry as a TV producer. He later became a founding faculty of the School of Creative Media, City University of Hong Kong in 1998. Since 2011, David joined the Open University of Hong Kong (now Hong Kong Metropolitan University) and established popular programs in Animation, Visual Effects and Interactive Entertainment programs as associate professor and program leader. He has led graduates to win important awards. As a writer, director and producer, David is active in applied projects, consultancy and advisory work for the Hong Kong SAR Government, creative industries, and higher education.

In terms of academic works, David has published several book chapters on interactive media and visual storytelling in Springer. His and his students’ papers have been published in ACM CHI, IEEE AIART, IEEE ICET, IEEE VIS, VINCI, AHFE, and other conferences. He is also a reviewer for ACM Multimedia, IHSED, AHFE and other seminars.

David’s research team CAT (Creative Art Tech) focuses on content, emotions, experiences and value creation with emerging media art technology by integrating humanities, imagination, art of storytelling, aesthetics and design thinking at the center of the team’s art and design projects. These project-led researches focus on the creative synergy of these areas:

AIGC
Data Storytelling
Human computer interaction with virtual characters
Interactive and immersive media arts

More info. about David can be found in www.daveyip.com or www.youtube.com/goyipp